Hot Water Bottle · Flora's Videos

14 October 2026 · These ads will run from Flora's account rather than yours, so the copy is written as her: first person, short, and built from what she actually says in the videos. The offer sits in as a passing mention rather than the full offer line, so it reads like her post rather than an ad. Once you're happy, we'll share the final wording with Flora too, as it runs under her name.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

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Flora's videos · unboxing and evening routine

What is the checked hot water bottle called?
Flora's is the brown and white checked one. Could you confirm its name and that it is in stock for the next few weeks? The copy deliberately doesn't name the colour.

Happy with Flora's line about the sheepskin?
In the voiceover Flora says New Zealand sheepskin is "renowned as the most luxurious and soft sheepskin in the world". We have left it out of the text. Are you comfortable with it staying in the video?

Flora's videos · unboxing and evening routine5 primaries · 5 headlines · on every video

Flora unboxing the hot water bottle, and Flora settling in for the evening with it. Each comes with a few different opening seconds.

Sends to /pages/complimentary-hwb-26lp

Every line borrows Flora's own words, so the text and the voiceover agree. The texts open in different ways (wishing she'd known sooner, her evening, the softness, real against synthetic), and the last one leaves the offer out altogether to see whether a plain post does better. All five run on every video.

Five more versions with different openings run too, with the same copy.

Primary Text

P1 · Wishing she'd known sooner EditedRevised since your edit

I genuinely wish someone had told me about this last year. It's a hot water bottle from Hyde & Hare, made from completely natural New Zealand sheepskin, and I can't even explain how soft it is. They're including one complimentary (worth £69) with orders over £150 at the moment, if you've had your eye on anything of theirs.